Maybe you will want to stay on hold a little longer...

I wrote an article for MarketingProfs a little while back about how most businesses, - including multibillion dollar companies who should know better - do a bad job of creating a positive phone experience for customers. Luckily, global software company Zendesk is not such a company. Zendesk will soon be offering a business phone system offering, and I was happy to be a part of their recent efforts to create a fun hold music track. 

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